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![www.YOURSITE.com](https://inbound.nextinymarketing.com/hs-fs/hubfs/www.YOURSITE.com.png?width=258&name=www.YOURSITE.com.png)
![Layer 1-1](https://inbound.nextinymarketing.com/hs-fs/hubfs/Layer%201-1.png?width=286&name=Layer%201-1.png)
Here's what makes up your site's score:
Performance
Optimizing your website's performance is crucial to increasing traffic, improving conversion rates, generating more leads, & increasing revenue.
SEO
Optimizing your content for search helps you drive organic traffic to your site. You can do this by providing a great experience for people & crawlers alike.
Mobile
Traffic from mobile devices is growing fast. Optimize your website for mobile or you'll miss out on valuable traffic, leads, and revenue.
Security
A secure website equipped with an SSL certificate and free from vulnerabilities is now the standard online. People and search engines love secure websites.
![Background](https://329368.fs1.hubspotusercontent-na1.net/hub/329368/hubfs/Background.jpg?width=575&name=Background.jpg)
Not sure how to get your score up?
We're here to help. Schedule a call to discuss next steps in improving your website grader score.